Why jute rugs are an interior designer favourite (and where to buy the best ones)

Caught somewhere between coir and sisal? We’ve got the lowdown on all the natural fibre floorings so that you can choose wisely

Many contemporary designers completely agree, and we see natural flooring and jute or seagrass rugs in nearly every project that crosses the pages of House & Garden. ‘I love the natural, warm and grounding texture which jute, seagrass, sisal and rush bring to a room,’ says Katharine Paravicini, who has used plenty in her projects and her own house. ‘They always go with everything, working just as well in more pared-back rooms as they do with lots of colour and pattern,’ she continues, adding that, like Philip, ‘I particularly love using them mixed up with antiques and they can also look great layered with another patterned rug on top.’

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A rug from @seagrass_story in an east London house designed by Sophie Rowell.

Christopher Horwood

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Arushi Jute Rug, Large

With its gentle harlequin pattern and handwoven from 100 per cent jute, the Arushi from Rowen & Wren (one of our favourite high street furniture shops) is a stylish, timeless choice that will work in both modern and traditional homes. The rug is hardwearing and its neutral tone means it will slot in harmoniously in many schemes, while the subtle checked pattern adds visual texture and interest. It is available in three sizes, the larger one shown above as well as a medium and a small size which is 160cm x 100cm and is priced at £198. For something more decorative, the Tula Kilim is handwoven from a jute-cotton blend and incorporates folk-style flowers in easy muted colours.

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Arushi Jute Rug, small

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Tula Kilim Rug, Large


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In the sitting room of his own Georgian house in Somerset, Philip Hooper has layered an antique rug over a subtly patterned jute rug.

Paul Massey
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Jute Rug 200 x 300 cm

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LAYERED X Evelina Kroon Sunny Side Up Jute Rug

‘I’ve used a jute rug in every room in the house from dining room and living rooms to bedrooms,’ says Laura Stephens, who has her own collection of jute rugs with charming graphic, colourful borders, created in collaboration with Bombay Sprout. The use of them in bedrooms is more divisive, given that natural fibre rugs aren't the softest underfoot. Katharine, however, agrees with Laura. ‘I personally love them in bedrooms, though I probably wouldn’t use them in a bathroom as they can be marked by water.’ Water stains aside, Laura adds that another benefit of these rugs is they ‘are super durable and hardy. In terms of cleaning them I simply let any mud or debris dry and hoover them afterwards’.

‘I think the beauty of jute, sisal, seagrass, rush matting is a perfect combination of texture and colour,’ says Stella Weatherall, and Jessica Summer, an interior designer known for her more minimal aesthetic agrees. ‘It works perfectly with my approach of using texture instead of contrasting colours to bring interest to the space, in order to create a timeless look and bring more cohesion and balance. I don’t normally want the floor covering to 'shout out', but rather give interest and beauty in a quiet way.’

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Raelyn Hand-Knotted Jute Rug

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MADE.COM Natural Lennon Woven Jute Runner

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Remy Renzullo used a thick rush matting by Felicity Irons of Rush Matters in this beautiful bedroom he decorated at Castle Howard. He explains that he wanted to evoke an ‘early’ feel in the room, and the combination of panelling, rush matting and the exquisite fabric reproduced by Watts 1874 helps to summon the feeling of the 17th century.

Andrew MONTGOMERY

Another consideration when it comes to natural flooring is in the name: they’re natural. ‘I even love the idea that it comes from nature,’ says Jessica, who also highlights their sustainable qualities. ‘I think there is something grounding and comforting to have that underfoot inside.’ Katharine agrees and adds that ‘a big bonus for me is that is they are non toxic and seagrass and rush smell amazing!’ Ben Pentreath summed it up a long time ago in his dos and don'ts of decorating: ‘Seagrass is brilliant for floors: it's cheap and beautiful, and it smells delicious.’

So if you’ve been struggling to decide what rug to put down in your living room, dining room or bedroom, if you’re tearing your hair out trying to decide whether you should opt for a patterned flat weave rug or a chunky wool rug, never fear: the humble jute rug works in every space and can be layered with an antique rug to maximise decorative opportunities. Now all that remains is to choose the right one.

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Round Jute Rug, Small

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Safa Jute Border Rug

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A jute rug from Tim Page Carpets grounds the scheme in this bedroom of a Jessica Summer project.

Jake Curtis 

What is the difference between sisal, coir and jute?

Should you be looking to invest in one of the market’s best jute rugs, you might have encountered a number of different names for these charming natural fibre rugs. These fibres might look rather similar, but they do behave differently, so you need to check which material suits your household’s needs best.

  • Jute is derived from the Corchorus plant, a tall flowering plant that grows best in humid climates. It’s flexible, soft and feels better on your bare feet than sisal will. Jute fibre rugs are a better choice for rooms where you may want to sit on the floor or walk around barefoot, such as in a bedroom or living room. However, be warned that heavy furniture will leave irreversible indents in the rug if placed on it for long periods of time.
  • Sisal comes from African plants like pineapple and agave, which lends it a coarser feel and stiffer texture than jute, seagrass and other alternatives. This also makes them more durable, better suited to heavy traffic areas and the straight fibres tend to be easier to clean. Sisal rugs tends to be less expensive than jute, but come in a smaller colour range.
  • Coir is made from coconut husks, which means it is not the softest of materials. It can feel quite rough underfoot, so it’s recommended for use in hotels or other commercial spaces, rather than residential ones. However, it is considered the most unassailable of the natural fibre rugs, so if you have a large and busy household, it might be a good pick for you.
  • Seagrass rugs are made from, as expected, seagrass, which is grass harvested near the sea. They only come in one colour, which is a dark green hue that fades to a brown over time. Seagrass is the cheapest of the natural fibre rugs and so has long been a popular choice for large scale fitted carpet, stair runners and other high traffic areas where the rug may eventually need replacing. The only room a seagrass rug is not suited to is a bathroom as the humidity can cause mould and mildew to grow.
  • Rush matting tends to be a very high-quality, hand-crafted product in its truest form. Made from bulrushes harvested and dries in summer, it has a plaited design and a coarse texture. It's a centuries-old technique and has beautiful colour variations and a wonderful scent. Look to Rush Matters for the best English examples.
  • Abaca is made from a tree trunk that has similar qualities to the banana tree. It is soft underfoot, not as durable as sisal and has a slight pearlescent sheen to it. The fibre is thick, meaning the rugs are often chunky with heavy weaves.
  • Hemp is made from the Cannabis sativa plant and is used prolifically in textiles, biodegradable plastic, paper, food and more. Hemp is slightly more durable than jute but feels rougher on bare feet.

More natural fibre rugs to buy

Plain jute rugs
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Otto Jute Rug

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Aftas Hand-woven Jute Rug, 80x250cm

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ANYDAY Jute Round Rug

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Rectangular Jute Rug

Patterned jute rugs
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Emene Rug Natural & Black

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Polina Looped Jute Checkered Rug

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Athens Stripes Rug

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Panaji Hand Woven Fringed Jute Rug

Jute blend rugs
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HAY Tapis Non-slip Jute and Cotton Rug 170 x 240cm

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Habitat Woven Aztec Neutral Jute Flatweave Rug

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Checkered Natural Wool Jute Rug

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Hand-Loomed Wool & Jute Blend Geometric Striped Rug

Warm toned jute rugs
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Woodbury Jute Rug

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Arta Rug, 270 x 360cm

Jute rugs with a decorative border
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Bombay Sprout x Laura Stephens, Pearl Rug, antique blue & walnut

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Scalloped Rectangular Jute Rug with Chrysanthemum Border, 2 x 3m

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Jute Checkerboard Rug

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Joni rug, Apple Green & Walnut

Where’s the best place to buy jute rugs?

Depending on your budget, you have a lot of options here. Most of the best furniture shops on the high street, like, The White Company, La Redoute and H&M Home, have great selections of simple jute rugs. If you have an oddly shaped room, you might need a custom made rug. We'd head to Natural Rug Store, where you can select your rug material (choose from coir, jute, seagrass, sisal, wool and sisool, a mix of sisal and wool), border material and colour, alongside your required dimensions. Jessica's go-tos include “Tim Page and Peter Page, who have a great selection, as well as Crucial Trading for the rubber backed ones for stairs and landing”. Stella also favours Peter Page, as well as Pelican House and this IKEA design, while Laura advocates for Nordic Knots and Etsy, as well as being an IKEA fan. Seagrass Story and Hadeda are another two to look at, on Katharine's advice.

If none of the natural fibre options are quite right, head to our gallery on the best rugs to buy, which includes all types of wool rugs, patterned rugs, silk rugs and more.

Design ideas for jute rugs from the House & Garden archive