How I got here: Martin Hulbert shares his advice for aspiring interior designers

Martin Hulbert gives us insight into what has shaped the kind of designer he is today, and his best tips on how to break into the industry
Image may contain Carter MacIntyre Clothing Pants Adult Person Groupshot Coat Blazer Jacket Plant and Potted Plant

Martin Hulbert alongside creative partners Emma Webster and Jay Grierson.

Dean Hearne
Looking back at your career so far, which experiences have most shaped the kind of designer you are today and why?

‘Learning to hand draw, particularly life drawing. It taught me about scale and proportion and the importance of really seeing details. How light interacts with objects and texture. It helps to envision spaces in 3D and understand how people move through them. It has given me a deep appreciation for the beauty of imperfection.’

How does your approach shift when working on luxury hotel projects and residential briefs?

'Luxury hotels have a transient audience, so we like to whip up the experience and atmosphere while weaving stories into the design. Often, establishing a new brand along the way. But residential interiors are deeply personal, where listening to and understanding the clients’ lifestyles is essential. In both cases, they should be deeply comfortable. Knowing our residential guests are also our hotel guests gives us a huge amount of insight and understanding of their preferences and lifestyles.'

Image may contain Lamp Indoors Interior Design Person Chair Furniture Art Painting Table Lamp and Accessories

The Dorchester Collection's Coworth Park, designed by Martin and his team.

How would you define the core ethos of your company?

‘Our design philosophy is for originality and authentic design. We have a deep respect for design heritage and craftsmanship, weaving in a narrative of modernity and timelessness. Our craft is to create effortless spaces that are a natural fit for our individual clients and their personalities.’

You've won awards, including The House & Garden Pineapple Award for Hotel Design. How have these milestones influenced the reputation and direction of the company?

‘Receiving an honorary award such as your Pineapple Achievement Award is huge validation, not just for me, but for the whole team. It’s a boost of confidence to our clients and us, and reinforces our philosophy to pursue and explore new ideas.’

For someone starting out in interior design today, what practical steps would you recommend in the next five years?

‘I would recommend embracing a broad spectrum of design, not just interiors. This approach has been a huge asset to me. Get some hands-on experience, even volunteering on projects. Attend workshops, connect with peers and mentors and don’t limit yourself, there are many paths in design.’

The dining room from Martin Hulbert's Grecian villa project.

The dining room from Martin Hulbert's Grecian villa project.

Paul Massey
What qualities do you value most in junior designers who join your team?

‘In junior designers, I value openness, curiosity, a hunger to soak up knowledge and no ego. A balance of creativity and practicality, and isn’t afraid to roll up their sleeves. I don’t like titles, we are all designers.’

Often, young designers don't have big portfolios - what are some ways they can develop their eye?

‘Developing an eye for design is all about observation and curiosity. Drawing trains your eye to see detail. Visit museums, galleries and historic interiors. I often borrow and reinvent ideas from the past. People-watch and absorb the world around you.’

What do you wish more young interior designers knew about the day-to-day reality of working in the industry?

‘I wish more young designers knew to just pick up the phone and talk to people. It’s about understanding needs, solving problems, building relationships and gathering insights. It’s a two-way street; you build trust together this way. It's also important to be humble, don’t get so caught up in the idea of ‘designer’, it’s a team sport.’